McLaren logo in the black background
McLaren Automotive is known for rolling out extraordinary supercars that deliver a thrilling driving experience. As the brand celebrates its 60 years of racing heritage, it introduced a visionary design philosophy that will be based on five core principles for its next generation of supercars, hypercars, and beyond. Continue reading below to learn more about it. Also, those interested in buying a new McLaren can check out our online inventory at McLaren Chicago, our dealership in Chicago, Illinois.
Epic: It is all about igniting an emotional response from the overall vehicle concept and its appearance. They have drawn inspiration from the world of Formula 1, Can-Am, and GT racing.
Athletic: This principle focuses on tight, muscular bodywork that not only looks powerful but also enhances performance through maximized aerodynamic efficiency and weight saving.
Functional: This principle underscores the importance of design elements that contribute directly to performance. Tight, muscular bodywork maximizes aerodynamic efficiency and weight saving, improving overall performance.
Focused: It focuses on channeling the extraordinary level of performance and agility. It is about the driver-centric design ensuring that everything the driver touches and feels improves the driving experience and vehicle performance.
Intelligent: Innovative and lightweight materials are used to design vehicles. This principle involves developing new uses for these materials, making them lighter, stronger, more durable, and more sustainable.
If you want to buy a new vehicle, look at our online inventory and schedule a test drive. For further help, contact McLaren Chicago. Our team is here to guide you and answer all your questions. We hope to hear from you soon!
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